--- title: New Year. New Brand. New Voice. description: Clearpool Group, Inc., offers advanced electronic trading software and provides independent agency broker dealer execution services. image: https://info.clearpoolgroup.com/hubfs/Blog_Founders-1.jpg --- Menu [Clearpool Group](https://clearpoolgroup.com) [Clearpool Group](https://clearpoolgroup.com) - [Solutions](https://clearpoolgroup.com/solutions/) - [AMS](https://clearpoolgroup.com/solutions/algorithmic-management-system/) - [CES](https://clearpoolgroup.com/solutions/clearpool-executions-services/) - [EMS](https://clearpoolgroup.com/solutions/execution-management-system/) - [Insights](https://clearpoolgroup.com/insights/resources/) - [Resources](https://clearpoolgroup.com/insights/resources/) - [Videos](https://clearpoolgroup.com/insights/videos/) - [Blog](https://info.clearpoolgroup.com/blog) - [Company](https://clearpoolgroup.com/about/) - [About](https://clearpoolgroup.com/about/) - [Team](https://clearpoolgroup.com/about/team/) - [Careers](https://clearpoolgroup.com/about/careers/) - [Recent Press](https://clearpoolgroup.com/about/recent-press/) - [Press Releases](https://clearpoolgroup.com/about/press-releases/) - [Contact](https://clearpoolgroup.com/contact-us/) - [Login](https://client.clearpoolgroup.com) - [Request a demo](https://clearpoolgroup.com/request-a-demo/) ![](https://info.clearpoolgroup.com/hubfs/Blog_Founders-1.jpg) # New Year. New Brand. New Voice. #### Posted by [Clearpool](https://info.clearpoolgroup.com/blog/author/clearpool) on Jan 11, 2017 4:35:00 PM As we embark upon 2017, we are excited to unveil our new brand identity with the launch of our new website and logo. When you visit clearpoolgroup.com, you will find helpful content, including blog posts, resources, videos, and news with the purpose of keeping market participants abreast of new technological innovations, market microstructure changes, and more. Our brand pillars are Trust, Transparency and Control. We embrace these pillars in all that we do – developing products, servicing our clients, and our thought leadership to the industry. Reflecting over the last year, we are excited to have over 100 clients using the AMS. We’ve grown our staff and we have a lot of exciting initiatives planned for 2017. In the upcoming months we will share with you: - a new AMS client portal, with dashboards to help you visualize the performance of your trades. - continued evolvement of our adaptive strategies in response to real-time market conditions.  - institutional venue analysis, market trends, and insights. We are committed to empowering our broker network with the tools and insights to effectively collaborate and manage your own algorithmic trading technology at scale. In our own words, we want to share with you why we do what we do. We invite you to watch our founders video.. Not part of the Clearpool broker network? Request a demo today. We wish you continued success in 2017. Topics: [Corporate](https://info.clearpoolgroup.com/blog/topic/corporate) ### Subscribe to blog updates ### Recent Posts ### Posts by Topic - [Market Microstructure (19)](https://info.clearpoolgroup.com/blog/topic/market-microstructure) - [Corporate (5)](https://info.clearpoolgroup.com/blog/topic/corporate) - [Financial Markets (5)](https://info.clearpoolgroup.com/blog/topic/financial-markets) - [Differentiation (4)](https://info.clearpoolgroup.com/blog/topic/differentiation) - [Clear Perspective (3)](https://info.clearpoolgroup.com/blog/topic/clear-perspective) - [Clearpooligan Culture (3)](https://info.clearpoolgroup.com/blog/topic/clearpooligan-culture) - [Venue Analysis (2)](https://info.clearpoolgroup.com/blog/topic/venue-analysis) - [Execution Consultant (1)](https://info.clearpoolgroup.com/blog/topic/execution-consultant) see all - [Solutions](https://clearpoolgroup.com/solutions/) - [Algorithmic Management System](https://clearpoolgroup.com/solutions/algorithmic-management-system/) - [Venue Analysis](https://clearpoolgroup.com/solutions/venue-analysis/) - [Clearpool Execution Services](https://clearpoolgroup.com/solutions/clearpool-executions-services/) - [Insights](https://clearpoolgroup.com/insights/resources/) - [Resources](https://clearpoolgroup.com/insights/resources/) - [Videos](https://clearpoolgroup.com/insights/videos/) - [Blog](https://info.clearpoolgroup.com/blog) - [Company](https://clearpoolgroup.com/about/) - [About](https://clearpoolgroup.com/about/) - [Team](https://clearpoolgroup.com/about/team/) - [Careers](https://clearpoolgroup.com/about/careers/) - [Recent Press](https://clearpoolgroup.com/about/recent-press/) - [Press Releases](https://clearpoolgroup.com/about/press-releases/) - [Contact](https://clearpoolgroup.com/contact-us/) - [Request a demo](https://clearpoolgroup.com/request-a-demo/) [Clearpool Group](https://clearpoolgroup.com) [LinkedIn](https://www.linkedin.com/company/4805615) © 2020 Clearpool is the brand name for the Electronic Trading Technology Platform of BMO Financial Group | Clearpool Execution Services, LLC (Member FINRA and SIPC) is a wholly owned subsidiary of BMO Financial Group and an affiliate of Bank of Montreal, BMO Harris Bank N.A. (member FDIC), Bank of Montreal Europe p.l.c., and Bank of Montreal (China) Co. Ltd and the institutional broker dealer businesses of BMO Capital Markets Corp. (Member FINRA and SIPC) in the U.S., BMO Nesbitt Burns Inc. (Member Investment Industry Regulatory Organization of Canada and Member Canadian Investor Protection Fund) in Canada and Asia, Bank of Montreal Europe p.l.c. (authorized and regulated by the Central Bank of Ireland) in Europe and BMO Capital Markets Limited (authorized and regulated by the Financial Conduct Authority) in the UK and Australia. - [Privacy Policy](https://clearpoolgroup.com/privacy-policy/) - [Terms of Use](https://clearpoolgroup.com/terms-of-use/) - [Quarterly 606 Disclosure](https://clearpoolgroup.com/quarterly-606-disclosure/) - [Clearpool Disclosure Statement](https://clearpoolgroup.com/clearpool-disclosure-statement/)